On Wednesday the 4th of February New Balance announced its entry into the global football market by holding a press conference introducing New Balance Football with an impressive line-up of international football stars who would be featured wearing the brand. The line-up of players includes Aaron Ramsey, Adnan Januzaj, Vincent Kompany, Samir Nasri and Marouane Fellaini, as well as Tim Cahill, Alvaro Negredo, Jesus Navas, Fernando Reges and Nikica Jelavic.
“From the beginning, New Balance has impressed me. I’ve spent a lot of time with the whole team and they’ve really listened to the insights I’ve been able to give on playing at the top level. Their passion and enthusiasm to make a difference is infectious and I can’t wait to see people’s reactions to what New Balance is going to do in Football. I believe this brand could be a real game-changer in the market.”
Vincent Kompany, Manchester City and Belgium Captain.
With over 100 years of history, New Balance has been a key driver of peak performance and technological innovation in many of the world’s most popular sports to date. By announcing its entry into the football market, we can expect New Balance to bring its expertise, passion, and innovation to the world’s greatest game.
In addition to the players featuring for New Balance Football, we can expect to see some of the world’s great football clubs showing off their New Balance kits, these include Liverpool FC, FC Porto, Sevilla FC and Stoke City.